WE DRIVE 55
Our bigger field. Our traditions. Our game.
Canadian Football Loyalists • Independent fan movement
WE DRIVE
55.
OUR GAME. OUR RULES.
Three downs. Twelve players. A bigger field. A 55 yard centre line. The wild returns, the final-minute drama and the traditions that make Canadian football our own.
55 YARDS TO CENTRE ✦ THREE DOWNS ✦ TWELVE PLAYERS ✦ ONE CANADIAN GAME
The movement
Not another NFL.
Our CFL.
WE DRIVE 55™ is the rallying cry of Canadian Football Loyalists, an independent fan campaign celebrating the rules, plays and traditions that make Canadian football distinctive.
We believe the people who buy tickets, fill stadiums and support the teams deserve to be heard before fundamental changes are made to the game they love.
Make your voice heard
Canadian Football Loyalists campaign identity
Campaign artwork
Make the CFL world notice.
Our campaign banners, together in one place. Each graphic makes the case for keeping the Canadian game Canadian.
OUR GAME IS BETTER
Celebrate the unique character of Canadian football.
OUR GAME. OUR RULES.
Fans have a stake in the future of their sport.
THE FAN VOICE
Let teams and sponsors know what supporters value.
CANADIAN SPORTS MATTER
Local sport, local voices and a uniquely Canadian identity.
WE SCORE MORE
2024 scoring figures supplied for the campaign, pending independent validation.
Campaign artwork represents fan opinion. Some older artwork contains assertions about individuals and rule changes that require independent verification before public distribution.
What makes us different
Don't erase what makes us Canadian.
55 yard centre
Our field is longer and wider. The centre line is 55, not 50.
Three downs
Urgency, risk and constant decisions shape the Canadian game.
Twelve players
An extra player changes the geometry of every snap.
Motion and the waggle
Distinctive pre-snap movement makes the Canadian offence its own.
Return football
Missed field goals and open-field returns have created unforgettable moments.
The last three minutes
Canadian clock rules can keep games alive until the final whistle.
Canadian football legends
The return that could change everything.
Gizmo Williams showed how a single kick could become a breathtaking return. His famous 115 yard missed-field-goal return in the 1987 Grey Cup is part of Canadian football folklore.
Tribute artwork. Historical photos and player likeness rights should be reviewed before commercial use.
115Yard missed field goal return, 1987 Grey Cup
31Career kick return touchdowns, per supplied historical record
5′6″Gizmo's listed height
2024 season scoring comparison
WE SCORE MORE.
The supplied 2024 comparison suggests Canadian football produced more points per team per game. The figures below are campaign inputs and should be verified against official season data before publication as factual claims.
25.89CFL points per team per game, supplied figure
21.22NFL points per team per game, supplied figure
+22.0%Calculated from the two supplied averages
Note: the earlier artwork says approximately 25% more. The supplied 25.89 and 21.22 figures calculate to 22.0% more. The final production graphic should use verified figures.
Wear the message
One movement. Nine colourways.
WE DRIVE 55™ shirts and hats inspired by Canadian football cities. Same campaign identity, different fan colours. These are independent concepts, not officially licensed team merchandise.
Original T-shirt concept. Future production artwork should use the Canadian Football Loyalists crest and avoid official league marks.
Choose your colours
WE DRIVE
55
CANADIAN FOOTBALL LOYALISTSOUR GAME. OUR RULES.Interactive colour preview only. Merchandise checkout is not yet connected.
Merchandise inquiryFans deserve a say
Make your voice count.
Tell the league, your team and the organizations that support Canadian football which traditions you want preserved. Keep messages factual, respectful and specific.
01. Contact your team
Ask for a clear explanation of proposed rule changes and a meaningful opportunity for season ticket holders to respond.
02. Contact the league
Request transparency, a published rationale for each change and consultation with fans before major rule revisions.
03. Share the campaign
Wear WE DRIVE 55, share your favourite Canadian football memory and explain what makes this game worth protecting.
Canadian Football Loyalists
WE DRIVE
55.
OUR GAME. OUR RULES. OUR VOICE.
KEEP CANADIAN FOOTBALL CANADIAN.
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